Social Media

Video on a landing page can increase conversions by 80% or more, and native videos on Facebook have 10x higher reach than YouTube videos. Change your Facebook business page cover image with a video today! Step by step instructions can be found in the document below. With the new Coldwell Banker Blue ad campaign, you can make your Facebook business page bigger, better, and bluer than ever before! View the videos using the link below, download the one you like best, and upload it as your new Facebook Business cover video!  
With Google Alerts, you can receive daily alerts for subjects that interest you the most. These alerts notify you when an item containing that subject appears in online News, Blogs, or anywhere on the Internet.
One of the added value features of a Facebook Business page is the ability to “pin” a post to the top of your feed. The post will stay in that position until you “unpin” it. This is a great way to feature something for an extended period of time, while continuing to add other posts to your page!
In a competitive real estate market, every edge counts. And the reality is, sometimes standard photos just aren’t enough. That’s why Coldwell Banker is at the vanguard of a movement towards virtual reality, a cutting edge technology that can transport the viewer to a different environment. In other words, you could virtually visit a home from the comfort of your own couch. VR isn't just the next frontier for real estate, it is becoming more and more of a standard listing practice. In fact, 77% of Americans say they would love to see a home using virtual reality before physically visiting a prospective home.  Recently, Coldwell Banker sat down with Samsung, a leader in VR technology, to talk virtual reality and its application in the real estate industry. Watch to find out how Coldwell Banker agents like Anthony Colantuono are incorporating VR into their everyday business. Below is a sample video of a Virtual Reality tour you can control on ANY device, no headset is required! Here are the requirements to navigate the 360 degree feature:  Use the YouTube app on any mobile deviceOn a desktop or laptop computer, use the Google Chrome browserThat’s it! On mobile, simply tap and drag around the device’s screen to view the entire surroundings. On the web, click and drag with your mouse. It even works while paused!
85% of Buyers and Sellers want to work with agents who provide video marketing... but only 10% of agents do. Real estate listings with video receive 403% more inquiries than listings without video.
There is no denying the exponential impact of social media on the Real Estate industry, demonstrating that it can be a highly effective medium for marketing, advertising, and communicating. It's a valuable tool for real estate professionals who thrive on business referrals and understand the financial benefit of staying in touch. It can also be used to showcase skills, advertise listings, share market knowledge and generate leads. With 1.9 billion users, Facebook is the leading social media platform. Creating a branded Facebook page for your business can be a powerful way to expand your reach and increase awareness of your business online. View the guide below and get started with your Facebook Business page today!  

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